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The Archies was coming to India. So took India to Riverdale.
With a multi-brand-verse, on a scale unlike anything before.

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We turned every Starbucks into a Pop Tate's for your gang to hang, and sip on drinks curated by Archie and his friends.

SB.avif

A Gen Z musical of this caliber also deserved the right kind of audio. A retro-themed home speaker that would float your boAt. 

Boat.avif
boat speaker.avif

Vistara’s retrojet became a time machine to board a flight to Riverdale in 1964, keeping the campaign going even at 30,000 ft.

vistara.avif

And finally, you could carry this magical world with your VIP Skybag or flaunt it on your face with a range of Maybelline cosmetics. 

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