CLAUDE
HAVE MERCY
THANK GOD. I STILL HAVE A CAREER.
I often find my best self and best work between these two worlds
I'm HEEMUHN
pronounced "Hemant" with no 'T'
Traditional x Integrated
Strategy x Craft
Creators x IPs x Experiences
Advertising
Branded content
Editorial
creative director
I believe the best ideas are staring you in the face, only sideways
From that becomes positioning to cultures that become
Campaigns
A mix of old media instincts and new media fluency
Puns
Equally interested in building topline as I am in building punchlines
MY BEST WORK
My Professional journey
April 2025 - Present
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Leading the creative mandate of the branded content and influencer marketing wing with 10 CR+ of wins.
Opened up new clients and IPs for recurring revenue, including spearheading season 2 of The Durex Podcast.
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Durex | Vivo | Flipkart | Lenovo | Under Armour | Kelloggs
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April 2024 - Feb 2025
Branded content across 4 marquee titles: Vogue | GQ | Condé Nast Traveller | Architectural Digest
Overseeing cross-functional projects from conceptualisation to execution across a team of creative strategists, producers, and external vendors.
Samsung | Hilton | Honda | Nissan | Crocs | Royal Enfield | VivoJune 2023 - Mar 2024
Creative strategy across distribution partner channels for acquisition and retention.
Conceptualisation, execution and project management of title x brand campaigns - across brands, agencies and production.​
Starbucks | Jio | Boat | Vistara | Maybelline | VIP Skybags | Airtel | ACT Fibernet
Oct 2021 - Jan 2023
Creative strategy across markets for the Bacardi portfolio via digital/influencer campaigns, content IPs, and on-ground events.
India: Bacardi | Bombay Sapphire | Grey Goose | Breezer | Dewars | William Lawsons
SEA: Aultmore Whisky
USA: Teeling Whisky | Santa Teresa RumFeb 2019 - Sept 2021
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Audi | UNIQLO | Red Bull | Marico | BookMyShow | Taj Hotels | Discovery Plus | Tata Group | Tic Tac | Taco Bell
June 2017 - Feb 2019
D'Decor | Burger King | Kyoorius | Nestle | Van Heusen | Ruosh | Raymond | Monster.com​July 2015 - Dec 2016
HIT | Bajaj Avenger | W Hotels | Lamborghini | ZoiroIMPACT Magazine Top 30 Under 30
Kyoorius Creative Awards: 6 Elephants
ABBY Awards: GoldBrand Equity Shark Awards: Gold
APAC Effies: Bronze
Asia Tambuli Awards: Bronze
Cannes Young Lions: Print Finalist
Advertising & creativity
A LITTLE ABOUT ME 🙃
"A phenomenal person in every way possible. That's what I keep telling him."
- My conscience
"Half-Parsi, Half-Catholic.
I didn't give him a chance to be boring."
- God, Chief Creation Officer
"He loves dogs way more than people. As he should. HE is the best boy imo."
- Ben, my precious rescue pup
Always up for a fun chat or project