OML | Creative Director
April 2025 - Present
ATL campaigns, influencer marketing and branded content across brands, mediums and formats.​
Condè Nast India | Creative Director
April 2024 - Feb 2025
Branded content across 4 marquee titles: Vogue | GQ | Condé Nast Traveller | Architectural Digest
Overseeing cross-functional projects from conceptualisation to execution across a team of creative strategists, producers, and external vendors.
Samsung | Hilton | Honda | Nissan | Crocs | Royal Enfield | Vivo | The Collective
Netflix | Creative Strategist (Consultant)
June 2023 - Mar 2024
Creative strategy across distribution partner channels for acquisition and retention.
Conceptualization, execution and project management of campaigns for brand partnerships, with clients, agencies and production.
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Starbucks | Jio | Boat | Vistara | Maybelline | VIP Skybags
OML | Assistant Manager - Creative Strategy
Oct 2021 - Jan 2023
Creative strategy across markets for the Bacardi portfolio via digital/influencer campaigns, content IPs, and on-ground events.
India: Bacardi | Bombay Sapphire | Grey Goose | Breezer | Dewars | William Lawsons
SEA: Aultmore Whisky
USA: Teeling Whisky | Santa Teresa Rum
BBH India | Creative Partner
Feb 2019 - Sept 2021
360-degree brand comms - BAU and new business
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Audi | Marico | Red Bull | UNIQLO | BookMyShow | Taj Hotels | Discover Plus | Tata Group | Tic Tac | Taco Bell
Famous Innovations | Copywriter
June 2017 -Feb 2019
360-degree brand comms - BAU and new business
D'Decor | Burger King | Kyoorius | Nestle | Van Heusen | Ruosh | Raymond | Monster.com​
Mullen Lowe Lintas | Copywriter
July 2015 -Dec 2016
360-degree brand comms - BAU and new business
HIT | Bajaj Avenger | W Hotels | Lamborghini | Zoiro
EXPERIENCE
AWARDS
IMPACT Magazine: Top 30 under 30
2021
Brand Equity Shark Awards - Use of PR - GOLD
2024
Kyoorius Awards: 6 Elephants
2020, Topical advertising + PSA
2022, PSA + Innovation + Creativity for good
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Cannes Young Lions
2018, Print finalist​
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APAC Effies
2016, Bronze
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Asia Tambuli Awards
2016, Bronze
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EDUCATION
EMDI Institute | Diploma in Media and Advertising
2021
Jaihind College | B.A. in English Literature
2012 - 2015
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Campion School | ICSE
1998 - 2009​
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